Divisadero Florist (2025)

FAQs

Is there a lot of money in floristry? ›

Running a flower business can be a highly profitable endeavour. Once you wrap your head around pricing, see the value in managing your costs, learn marketing, and conquer sales, you'll start to see a lot of money in your bank account.

Creating personalized designs requires additional time and effort from florists, which can lead to higher prices. Overhead Costs: Like any business, florists incur overhead expenses such as rent, utilities, staff wages, and equipment maintenance.

You will be working with a perishable product, which can be stressful and expensive. You will be working with clients during high-stakes moments in their lives. Weddings, funerals, anniversaries, baby showers - these are all monumental moments.

If they're bringing multiple arrangements, large plants, or other difficult-to-carry items, the tip should be around $10 to $20 depending on the total cost of the order. For huge deliveries, say for a wedding, funeral, or another event, the tip should reflect the amount of work they're doing.

Holiday Ranking

Valentine's Day is the number one holiday for florists and for floral purchases, and second to Christmas/Chanukah in dollars spent.

There are currently an estimated 54,500 florists in the United States. The florist job market is expected to shrink by -18.0% between 2022 and 2032.

The top personality traits of florists are openness and social responsibility. Florists score highly on openness, which means they are usually curious, imaginative, and value variety.

Top Quality Product: The finest florists in the field carry quality product, provide floral food with each purchase and offer instructions for proper care to ensure maximum enjoyment. Professional Affiliation: Florists who belong to professional groups are committed to being the best in their field.

Is a florist a good job for an introvert? ›

ISFP (Introverted, Sensing, Feeling, Perceiving)

It's said that this personality type's greatest need is creative freedom. Many ISFP's tend to thrive in artistic roles as designers, stylists, fine artists, musicians, florists, jewelers, and photographers.

Floral Etiquette Around the World

In some places, the color and type of flower convey specific messages, while in others, the number of flowers in a bouquet holds importance. For instance, giving white flowers in one culture might symbolize purity and innocence, while in another, it could indicate mourning.

If you receive funeral floral deliveries from friends and family, the florist delivery person should receive a small gratuity (between $3 and $5). Pallbearers, who are usually family members or close friends, do not customarily receive a funeral gratuity.

You Don't Need to Tip

So if you order flowers from a local florist, you don't have to give the owner a tip – that's what the fees you're charged are for. However, you can tip the florist if he or she goes out of the way to produce the perfect flowers.

Most flower shops aim for a profit margin of 70% on the cost of flowers and supplies. This goal can vary. Profit Margin variations depend on the floral business owner's decision to sell more flowers at lower prices or to sell fewer flowers at higher prices.

And, yes, to answer the question, you can make a living as a florist. The choice is yours and the earning potential is all in how you approach the career. Are you a hobbyist, an amateur or a professional?